OpenAI is rumored to be planning a significant upgrade to its popular ChatGPT platform: integrating the Sora video generation model directly into the chatbot. This move, reported by The Information, could breathe new life into Sora and significantly expand ChatGPT's user base.

Sora initially made a splash upon its debut alongside an updated version in late 2025. However, interest in the standalone video generation application reportedly waned as users encountered limitations on the types and quantities of videos they could create. Integrating Sora into the ChatGPT ecosystem could provide a substantial boost to the video generation model's visibility and accessibility.

The integration aims to capitalize on ChatGPT's massive user base. OpenAI reported approximately 900 million weekly active users for ChatGPT in February. By adding video generation capabilities, the company hopes to push that number past the one billion mark.

Despite the planned integration, the standalone Sora application is expected to remain available. While the app’s popularity has reportedly declined, with it falling outside the top 100 free apps and a limited number of users publicly sharing their creations, OpenAI seems committed to maintaining it as a separate entity.

The cost of generating video remains a significant factor. OpenAI currently charges API customers $0.10 per second for a 720p video. Back in 2025, the company offered a limited amount of free video generation to users, suggesting they were exploring different monetization strategies.

Integrating Sora into ChatGPT presents both opportunities and challenges. The convenience of generating videos directly within the chatbot interface could attract a wider audience and unlock new creative applications. Imagine brainstorming marketing ideas with ChatGPT and then instantly generating a short video to visualize the concept, all within the same platform. Or students creating explainer videos for their homework.

However, managing the computational resources required for video generation at scale will be crucial. OpenAI will need to optimize its infrastructure to handle the increased demand and ensure a smooth user experience. The company will also need to address potential ethical concerns related to the generation of synthetic media, such as deepfakes and misinformation.

The integration of Sora into ChatGPT represents a bold step towards blurring the lines between text-based and visual communication. If successful, it could transform the way we interact with AI and unlock a new era of creative possibilities. The official announcement from OpenAI is eagerly anticipated by the tech community.